INTERIOR DESIGN academic PROJECT • MOXY HOTEL

Creating the Moxy community: the search of authenticity in a world of illusions.
To appeal to Gen Zers (actively connected but in the search of truth), the concept is based on the creation of playful and instagrammable illusions within the space, as a nod to social media’s world of appareances. The authentic experience will come from the design strategies employed to initiate social encounters and spark human connections between guests.